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Digital Marketer Level 3
At Skills Training UK we go further in fully understanding what it is that our employer clients want to achieve from their training.
We work as your partner to deliver that vision, developing stronger employees who work well as individuals and as part of a team.
This apprenticeship is designed for individuals specialising in digital marketing, where they will be responsible for developing and implementing digital campaigns across a variety of online and social media platforms.
Typical Job Roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
The learner must have the knowledge to be able to carry out (as a minimum) the list below:
- Help develop and implement digital communications strategies and campaigns
- Use a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Respond efficiently to enquiries using online and social media platforms
- Understand and create basic analytical dashboards using appropriate digital tools
- Carry out at least two specialist areas of digital marketing e.g. search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Understand and manage digital analytics, measuring and evaluating the success of digital marketing activities
- Understand and Interpret:
- latest developments in digital media technologies and trends
- marketing briefs and plans
- company defined ‘customer standards’ or industry good practice for marketing
- company, team or client approaches to continuous integration
An employer must be prepared to provide the learner with the opportunity to carry out work and be part of projects which will enable the learner to produce substantial evidence towards their qualification.
In order to ensure the successful progression of the learner we request that employers participate in joint reviews of the learner’s progress at regular intervals throughout the apprenticeship. This ensures continued and positive progress through the apprenticeship. It will also provide the opportunity to discuss and agree how any issues are to be resolved and how additional stretching and challenging activities can be built in.
Learner must hold Level 2 qualifications, which could include: Grade A-C GCSE’s, a level 2 apprenticeship or other relevant qualifications. Must have a minimum of 12 months’ experience with the role or similar. Maths and English qualifications must be held; minimum accepted levels include: Grade D GCSE or Level 1 Functional Skills.
Module 1: Principles of Coding
Module 2: Marketing Principles
Module 3: Digital Marketing Business Principle Vendor Qualifications
Within this apprenticeship, learners must achieve a minimum of one internationally recognised vendor or professional qualification. The vendor qualifications directly cross reference against the Ofqual-regulated knowledge modules and as such, the completion of a vendor qualification then exempts the learner from the corresponding knowledge module.
Additional vendor qualifications may be available.
The duration of this apprenticeship is 16 months. Please note the last 3 months of the apprenticeship are allocated for the end point assessment.
How Do We Support
During the duration of the programme, the learner will have a dedicated assessor who will visit them at the workplace a minimum of once per month in order to support their learning, development of competency and generation of evidence. This will also be supported between visits by off-site information, advice, guidance, academic progress and technical competence support.
The assessor will work with the learner and the employer in order to ensure that all learning needs are being met for both parties, in order to ensure successful progression
against all elements of the apprenticeship during the period of the programme. The knowledge modules and vendor qualifications will require formal teaching sessions, which may take place within an appropriate area within the workplace or off-site, in order to ensure the learner gets the maximum benefit of the learning to successfully pass all associated exams.
Independent End Point Assessment
In order to pass the apprenticeship, the learner needs to successfully pass the End Point Assessment. This assessment is made up of a number of stages:
- A portfolio – this is a collection of evidence from real work projects
- A project – undertaken within a controlled environment (away from the day to day workplace) over the period of one-week
- An employer reference – this is usually carried out via a face to face or skype call with an assessor from the end point assessment body
- A learner interview – this is carried out via a face to face or skype call with an assessor from the end point assessment body, where questioning will be carried out around the contents of the portfolio and the project
The assessor from the end point assessment body will then decide whether to award successful apprentices with a pass, a merit or a distinction.
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.