West Midlands Employers Highlight Success of Digital Marketing Apprentices | STUK

West Midlands employers highlight success of digital marketing Apprentices

March 8th, 2018

Employers and young learners from the West Midlands have spoken of the benefits of Apprenticeships to help fill local skills gaps and improve the workforce.

The Skills Training UK Academy for Business, Industry and Technology, based at the University of Wolverhampton Science Park, provides training for young people who are working towards an advanced apprenticeship qualification with a local employer.

The academy offers advanced apprenticeships in Digital Marketing and IT. The apprenticeships include new standards and are tailored to reflect the skills needs of local employers.

Apprenticeships are delivered through sector relevant employment supported by academic learning at the academy. This gives the opportunity for learners to gain the relevant knowledge, skills and experience to develop within their chosen programme.

A fast-track Traineeship programme is also available for learners to develop necessary skills and build their confidence before embarking on an apprenticeship programme.

Grayson Design & Print, a commercial printing company based in Cannock, is one of the employers working with the academy.

John Peach, aged 20, completed a Level 3 digital marketing apprenticeship and is continuing his career with the company.

John said: “I saw an apprenticeship as an opportunity to get some practical experience and also to get paid whilst I learn. I have had the opportunity to manage the website and social media as well as being involved with several marketing campaigns”

Lesley Langford, Director at Grayson Design & Print, said: “The idea of taking on an apprentice with limited practical experience came with some great advantages. We were able to take John on at an early stage of his career which allowed us to mould him on best practice.”

Photo Caption: John Peach


The academy also offers employers a dedicated apprenticeship recruitment service to help find the right person for their business, working closely with local job centres and recruitment partners.

West Midlands Firm Central Electrical Contract Ltd, came to Skills Training UK with the hope of finding an Apprentice to assist with digital marketing.

For 20-year-old Emily Jones, enrolling on a Skills Training UK Level 3 Digital Marketing apprenticeship and working with the lighting firm made perfect sense.

Emily said: “I was studying a media degree at university but soon realised it wasn’t for me. With the huge cost of tuition fees, I didn’t want to risk continuing with something that I was unsure of, so I decided to start from the beginning and work my way up.”

Central Electrical Contracts Ltd’s Laura Aston said: “Having an Apprentice has been great. Emily has done so much for us already and she’s even taken on extra responsibilities, such as organising local advertising. We have been very impressed with Skills Training UK’s approach”

Photo Caption: Central Electrical Contracts Laura Aston, with Apprentice Emily Jones


Elaine Wilkie, Operations Manager in Digital Industries at Skills Training UK, said: “At the academy, we work closely with local employers to understand their needs and see how we can fill in relevant skills gaps through our Apprenticeship programmes.

We also work hard to ensure that our training and apprenticeship standards are relevant to capture the interest of our young learners and make sure they are prepared and have the necessary qualifications to take their next career steps.”

Skills Training UK is a leading independent provider of Apprenticeships and also specialise in upskilling existing employees.